ABOUT THE PROJECT
Today’s competitive world of better, faster, and cheaper has pushed brands and consumers towards synthetic fabrics. It is a constant struggle for Cotton Inc. to get consumers to understand the benefits of Cotton and why it’s important. For this campaign, they decided to speak up against synthetics and target Millennials in their natural habitat— Instagram. Cotton’s competitive claims were translated into playful puns and oh-so-rad 90s nostalgic cartoon vibes.