ROYAL CANIN

Royal Canin makes a wide range of tailor-made formulas, to give each cat and dog precise nutritional care. Across various mediums, we had to show pet owners, breeders, and veterinarians how nourishing breed specific needs can help purebreds become their magnificent best. We also got to shoot with some of the highest award-winning animals in the UK. Basically, the top models of the pet world.

LIPTON

Lipton spent around 3 yrs. worth of TVC budget for a Frank Sinatra song in their 2018 campaign. So for 2019, things were very limited. My partner and I were briefed on the 2019 campaign that required a new message, but still using the same footage. We re-edited. Even put in a fresh, inexpensive tune. It went thru testing and ended up doing significantly better than the original.

HASBRO / PLAY-DOH + DOHVINCI

For Play-Doh, the Doh-doh characters are a huge part of their brand for kids. For these spots, I pushed the client to try something different: include stop motion animations with everything made out of Play-Doh. They loved it so much, it inspired them to start their new stop-motion online series which has been successful.

Dohvinci went through a visual identity rebrand, so the ask was to make fresh, new spots for their popular product. We went for a more minimal set and cleaner aesthetic so the 3-D drawings had space to stand out.

All of these ads ran globally for broadcast, OLV and social media.

HENKEL / all® FREE CLEAR + all® OXI MIGHTY PACS

Two different products with their own campaigns running ads for TVC, OLV and social media.