ABOUT THE PROJECT
For this project with Nike, we shifted our focus to the Next Legends  — kids reshaping the future of basketball. They have their own style both on the court and off. They respect what came before but are looking to reinvent the game. They are performance driven, take play seriously and bring unexpected elements into their game.

Meet these two Next Legends. They push the limits of the game by making it their own. They imagine courts wherever they are and shots to be made wherever they look. These kids are truly hoop-sessed. So, to bring their basketball obsession to life, we showed them in a world dominated by hoops with energetic, fun, hyper-real captures that showcased them playing basketball at home inspired by ‘Kid Vision’. Hoops of all shapes and sizes, made out of different materials, placed in both expected and unexpected places.

By wearing AF1s, Kyries and clothes that are comfortable + stylish enough to express their swag, Nike is here to highlight tomorrow’s champions living on their own terms today.