ABOUT THE PROJECT
The Natural Diamond Council (formerly DPA) wanted to establish itself as the publisher and authority on all things natural diamonds while bringing the dream of owning them to the forefront of culture. So we created The Diamond Diaries, a content series portraying the stories of different natural diamonds and the diverse people who own them. To achieve the client's ask, we wanted to break the diamond-wearer stereotype and find new narratives to refresh the look and perception of diamonds. The stories we feature in our content videos and the way we tell them, establish a new editorial luxury style for the diamond category.