ABOUT THE PROJECT
QDOBA Mexican Eats is making the world a more flavorful place. And as a brand that lives and breathes flavor, QDOBA recognizes this same quality in others. So we helped them launch a campaign that celebrates people who are doing their thing in their own flavorful way.

From maximalist designers to playful potters, we sought out creators who bring their own iconic flair to everything they do. Then we sat down with them for a little Q&A and surprised them with a custom meal, featuring QDOBA’s latest toppings.

In each interview, our ambassadors dished invaluable insights about what makes their world flavorful, how to find and embrace your own style, and the importance of self-expression. We also captured their genuine reactions to QDOBA’s new flavors. Spoiler alert: minds were blown.

Through this branding refresh and series of product launches (featured across POP, digital, social, radio,
and more), we helped QDOBA expand the way they talk about flavor while keeping crave-inducing messaging top-of-mind.