ABOUT THE PROJECT
Graduation marks the end of one chapter and the beginning of another. For this campaign, we connected with grads to highlight their excitement for both summer and the future, and how Nike footwear + apparel will help them express themselves on their biggest day. It’s their moment to shine, but how will they do it while wearing the same cap & gown as everyone else? By flaunting the one thing we can all still see: their footwear.

We celebrated Gen Z graduates with shoes and styles that showcased their individuality and projected the joy of their accomplishments. To reflect a real life graduation, we integrated the digital campaign photography with some candid film shots captured by the graduates themselves. To continue the commemoration after the diplomas were handed, a rad fit beneath their gown was essential by mixing sportswear into a dressy look.

It’s about footwear first, emphasizing how this Nike collection gets Gen Z ready for the celebration today and the next steps tomorrow.